Need LinkedIn Profile Help? Use These 4 Tips

With the rise of working from home, the lines between professional and personal are becoming increasingly blurred. This is evident on LinkedIn where many users are sharing non-business information like their self-care routine and memes. If this sounds like you, then you may need LinkedIn profile help.

All social media communities evolve, but this sort of content seems more suitable for Facebook. And while much of it seems harmless enough, LinkedIn is a preferred channel for employers, so users appearing unprofessional may be damaging their careers. After all, social media background checks are becoming a popular pre-employment screening tool.

Here are four tips to be more professional.

LinkedIn Profile Help

1.  Separate your professional and personal lives

LinkedIn isn’t Facebook or Instagram, Twitter, TikTok, etc. Pictures of your kids, vacation breakfast buffet, workout routine, or motivational quotes don’t belong on LinkedIn. At the very least, they distract from more suitable content you could be posting, and, worse, makes you look unprofessional.

2.  Share news related to your business or industry

Your professional network is interested in any fundraisers, new ventures, or exciting announcements related to your company. Likewise, they’re also interested in any developments in your industry. This is valuable content that you should be posting about.

Further, like so much of social media, LinkedIn can be full of negative material. Maintaining a positive tone will make you more professional. And while it’s important to be critical at times, it’s equally important to ensure that criticism is constructive.

3.  Offer your expertise and insights

LinkedIn is a great platform for you to share any professional articles you may have written as well as any thoughts you may have on the future of your sector. For example, what are some common misconceptions about your industry? Write a post addressing them with supporting proof.

This will show your network and potential employers that you have a strong understanding of your industry.

4.  Keep job transitions private

If you feel the need to express your gratitude to a former employer, a private email would be more appropriate than a public post, likewise if you’re excited to start somewhere new. These posts often come across as insincere.

However, if you are looking to transition into a new career, updating your LinkedIn profile can help. Rewriting your headline for your new target industry, highlighting transferable skills, and emphasizing relevant industry keywords will help position you with potential employers.

Be Job Market Ready

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